Taking to the stage will be:
They will be joined by fellow thought leaders and high profile figures from across the worlds of media, marketing and advertising at the event including:
All will offer their insights and expertise on the agenda theme, 'From Content to Commerce', highlighting how brands are becoming publishers and using content to connect directly with consumers, bypassing traditional media roles - changing the relationship between advertiser, media owner and agency.
With such transactions assisted by recommendation engines, content experiences and social comment, the industry is in the midst of a transition where retailers are evolving into content companies and vice versa. How does this impact the role of the media agency and the craft of media selling?
These questions and themes will be analysed at the three-day event. The latest agenda sessions to be revealed are:
Previous sessions announced were 'I Sync Therefore I Am', 'Clicks & Mortar', 'Content Conundrums', 'Algorithm Versus The Man' and 'When Money Goes Mobile'.
Charlie Crowe, Founder of The Festival of Media, comments: "As brands take content into their own hands, using it to shape consumption habits and connect directly with consumers, the media industry will have to adapt to survive and stay relevant. This year's event is set to establish just what that might mean for advertisers, media owners and agencies alike in the not too distant future."
The Festival of Media Global is the only event dedicated to the $500 billion media industry, attracting senior level decision makers to its sessions exploring the most pertinent issues to the global media community.