The award is given periodically, as the need arises. The award is not made annually and is made at an AGM or at a milestone event, such as SANEF's 10th Anniversary Celebration).
Mary Papayya's nomination of Joe Thloloe for the SANEF-Wrottesley Award 2006/7 read:
"All criteria are met by Joe who:
Joe Thloloe's words have guided, and still guide SANEF: "We have taken on the job of being the watchdogs of society - albeit for a profit. I still insist that the media in South Africa are part of South African society and are therefore obliged to strive for the goals spelled out in the preamble to the constitution. We also have three other responsibilities:
We will be judged on how well, collectively, we meet these responsibilities."
The award, criteria and nomination process are published on www.sanef.org.za. Thloloe receives a framed certificate and a financial token of R10 000.