Flag your car
Tying in with the 'year of the fan' Mini has launched a campaign called '6 Colours to Stand by,' encouraging South Africans far and wide to proudly display the country's flag on their cars with mirror caps.
The caps are made of an elastic fabric that allows them to stretch over a car's wing mirrors but not interfere with the function of the mirror in anyway. They have been sized and designed to accommodate any make and model, but understandably fit Minis best. This free offer extends to all make of cars, while stock last.
The campaign has one goal, to get South Africans excited about their country in 2010. "We spent a long time looking at how we could successfully design a campaign around one pure emotion - passion. We eventually found the answer - the six colours of our flag," explains Karen Valle, GM: Mini South Africa. "Our aim is to get as many people as possible to brand their cars with the SA flag whether a MINI or mZanzi fan,” concluded Valle.The car manufacture is challenging other car manufacturers, and any SA business to do the same or similar and to raise the SA flag like it's never been raised before.
For more information on how to become a fan of 'Mzansi' and the "6 Colours To Stand By" campaign, visit www.MINI.co.za, become a fan of 1 MINI SA on Facebook or follow @1_MINI_SA on Twitter.
With less than 100 days until kick off, many South African companies are commissioning local makarapa* makers to create their own corporate makarapa, complete with organisations' logos and messaging in an attempt to generate additional awareness and exposure for their company. Now they can have a virtual one.
The South African Tourism "makaraba" Facebook application allows users to create their own uniquely styled makaraba, which is linked to their Facebook user's profile. To do this, they simply drop in their favourite photo, choose a design and voila, they have their own unique and proudly South African Makarapa.
William Price, global manager e marketing from SA Tourism, says, “This innovative application invites the entire globe to experience South Africa's passion and creativity for the football game in a fun and engaging way. Visit apps.facebook.com/satourism/ to create your own makaraba and join South Africa in celebrating the 2010 FIFA World Cup.”
The BayWorld Oceanarium has had a facelift ahead of the World Cup with the completion of the 800m² ocean-themed mural from Coca-Cola, which secured this large format branding opportunity from Tractor Outdoor. It creates a sense of fun, in line with Coke's Open Happiness campaign and reaffirms the sponsor's commitment to the city as its head office site.
Tractor Outdoor ensured that Coca-Cola, BayWorld and the local authority's expectations were met regarding the design and implementation of the project, which took approximately two months to complete.
Port Elizabethans would have seen local artist Adrian van Staden atop scaffolding in all weather conditions from the blazing heat to gale force winds transforming this into the most prominent outdoor site in Port Elizabeth.
*Lekarapa is singular; makarapa is plural (source).
