“We are delighted to have found in Touchline a strong print licence partner. Touchline is well-represented throughout South Africa with its wide range of publications, reinforcing our conviction that we will be able to meet all the fans' needs,” said FIFA's marketing director Thierry Weil.
The sports and healthy lifestyle publishing company, in partnership with the Global Brands Group (FIFA's exclusively appointed Master Licensee), will keep football fans informed and entertained in the build-up to the 2010 FIFA World Cup, and throughout the tournament, with the production of a range of official licensed products, including preview guides, travel guides, poster books, tournament posters, calendars and programmes.
Nic Wides, Touchline Media MD, commented, “We are extremely proud to have secured this prestigious FIFA contract. Touchline Media publishes a premium collection of consumer sports brands, as well as having significant experience in custom publishing for major sports events - these include producing the official mouthpiece of the 2010 FIFA World Cup Local Organising Committee.
“We are thrilled that the opportunity to showcase the world's greatest sporting event, and leave a lasting impression of Africa's FIFA World Cup, sits with Touchline Media. We are looking forward to producing high-quality magazines for passionate soccer fans.”
