Said Jerry Mpufane, group MD of the SABC, “Design touches every aspect of our lives. From the houses we live in, the clothes we wear, to the modes of transport we use. Design is about improving our quality of life, and therefore remains a relevant and important discipline as we strive to build a better nation...
“The SABC is South Africa's national public broadcaster. More than 24 million South Africans tune into the SABC's network of 18 radio stations and more than 19 million people tune into our three free-to-air television channels. Public broadcasting is about citizen empowerment. But so is design. As a proudly South African brand, committed to uplifting our beautiful nation, the SABC commends the design experts and the brands they represent for their powerful contribution to the building of a better South Africa.”
SABC is sponsoring a “by invitation only” master class on 28 February, headed by Jakob Trollbäck.
A self-taught designer from Sweden, Trollbäck leads the innovative and highly successful Trollbäck + Company. Under his leadership, they've created award-winning designs, and are an acknowledged industry leader in branding and motion graphic design. The company was born when Trollbäck, a former DJ, transferred his aural pursuits to the visual medium, aiming to create emotive pieces that take audiences to purely sensorial planes. Now in its ninth year, Trollbäck + Company has expanded its creative output to film titles, TV-commercials, environmental design, music videos and short films.
In addition, the national public broadcaster is once again sponsoring The Loerie Awards Travelling Exhibition, a local and international road show showcasing award winning communication work. The launch of the Loerie Awards Annual publication and Travelling Exhibition takes place on 27 February at the Design Indaba Conference.
SABC will support the event through its various platforms such as SABC1 (Street Journal), which will be profiling some of the designers, SABC3 (3 Talk), SABC2 (Weekend Live) and SAFM.
