Vega Brand Communication School is one of the top design schools in the country, and according to Kevin Collins, academic navigator at Vega, “The Loeries are an essential benchmark to the industry. The opportunities provided by such an exhibition to students across the country are truly vast – this is the very best time in the year that students can match up with their studies to practical examples and experience the craft, design, detail and creativity first hand in these award-winning works.
“Lecturers, like myself,” continues Collins, “use the Travelling Exhibition as a departure point, as a practical way of demonstrating the methodology behind the studies, as a way of highlighting the high level of craftsmanship, careful attention to detail and finer exploration of the concept – up close!”
This year's exhibition includes examples of the best print ads, radio and TV commercials, as well as all elements of communication design and experiential media, including architecture, live events and specialist crafts such as illustration, typography and photography. The exhibition offers a variety of media and therefore entices a broad spectrum of interest in those visiting the exhibition.
Says Andrew Human, MD of The Loerie Awards, “One aim of the exhibition is to educate and nurture development in the brand communication field. Learners who have an interest in creative fields such as writing, photography and music will be inspired by the exhibition and discover that there is a rewarding and exciting career path out there for them.”
This year's Loeries take place 28 – 29 July and entries are open in Africa and the Middle East region. For entry information and additional information, go to www.theloerieawards.co.za.
The SABC, Media24 and the Zulu Kingdom, and Vodacom are all major sponsors of this year's awards. Other sponsors and partners are: Aon-Shield, Avis, 24.com, Brandhouse, David Prior Photography, Gallo Images, Gearhouse, Grid, Hetzner, Hibiscus Coast Municipality, Lightworks, Lithotech, Mango Airlines, Newsclip, Ogilvy Johannesburg, Orchestra Blue, Ornico Group, Paygate, Rocketseed, Six Million Dollar Media, Sonovision Studios, Ugu District Municipality, Verdantpoint, Magna Carta, H-Factor, Leg Studios, Havaseat, LED Vision, JuJu, Wozani Africa.
The Loerie Awards is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Direct Marketing Association (DMA), and the Communication & Advertising Forum for Empowerment (Café).
