Inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea, the films will feature interviews with Yellow Pencil winners who reveal how they developed that great idea. How, by repeatedly asking the question “But is it a Pencil?”, they produced work that colleagues, clients and juries wished they'd thought of. The films will be animated by several D&AD Student Award 2007 winners.
Graphic Design juries will have three new categories to consider – Applied Print Graphics, Environmental Graphics and Moving Image. Mobile Marketing and Broadcast Innovations will now have dedicated juries. Magazine & Newspaper Design entries can now be entered with their online version. Full details will be available from 10 October at www.dandad.org/awards08.
The entry deadline is 16 January 2008. Early entrants will receive a 10% discount until 14 November.
Jury foremen and members will be announced over the coming weeks.
