The Creative Circle Awards results for the post-Loerie deadline month of June 2006 are out and according to chairperson Wendy Moorcroft, the judges - predictably - faced a higher than normal number of entries in some categories, although not as many as expected. "Perhaps some agencies are holding back till next month's judging, which will make for a competitive August," she says.
In radio, a lot of entries were received (about 40) but it was more quantity than quality. Lowe Bull's spot for Lowe Bull Johannesburg's copywriter recruitment scored highest. In outdoor, Nedbank's solar panel hoarding, which provides power for a township school, was a clear winner. "Great one," according to the judges.
In the newspaper category, there were a lot of strong entries - many of them probably last minute Loerie qualifiers - of a pretty high standard. There was another Harley Davidson winner, this time in film, and an entertaining runner-up for Sports Illustrated. Magazine had noticeably fewer entries than in newspaper and outdoor, and not of the same high standard, either.
Newspaper
1. 8InkMedia/National Geographic Kids Magazine - Learn Campaign "Space/
Tornado/Lion/Avalanche" - FoxP2
2. Ocean Basket "Fish & Chips" - Joe Public (CT)
2. WWF - SA - Campaign "Cheetah/Whales/Gorilla" - Ogilvy3. Virgin Atlantic/Upper Class "Breast Exam" - Net#Work BBDO
Magazine
1. Volkswagen SA/Toureg "Sleeping Animals" - Ogilvy
2. Ford/Focus ST "Speedy" - JWT (Jhb)3. Addis/4 Sided Lock - Retro Lunch Campaign "Kreols/Mellow Yellow/Squeezy Cheesi/Kojak - FoxP2
Outdoor
1 Nedbank "Power to the People" - Net#Work BBDO
2. Triumph/Maximizer "Foot Mirror" - BBDO Cape Town3. Peugeot/407 Coupe "Xenon Campaign" - Saatchi & Saatchi
TV/cinema
1. Harley Davidson "Affair" - Ogilvy
2. SA Sports Illustrated "Drinks Guy" - Saatchi & Saatchi3. Cell C "Frisbee" - Net#Work BBDO>
Radio
1. Lowe Bull "Flighting Codes" - Lowe Bull (Jhb)
2. Multichoice/Action X - Only campaign "Driving Miss Daisy/Pride & Prejudice/ Out of Africa" - Ogilvy3. Ramsay Son & Parker "Satellite Navigation" - Ogilvy
The judging panel for June 2006 comprised:
Wendy Moorcroft, OgilvyFrancois de Villiers, FCB
Gavin Williams, Net#work BBDO
Devin Kennedy, KingJames
Roger Paulse, Singh & Sons
Darren McKay, The Jupiter Drawing Room
Kirk Gainsford, Lowe Bull
Conn Bertish, Saatchi & Saatchi
Justin Gomes, FoxP2
