 Click here to view the ad (4MB) |
"And media agencies use their influence to aid their clients," adds Aigner. "Ordinarily, there is nothing wrong with these media but the medium must fit the message!"
"Hurry, Hurry, Hurry, only hundreds of midnight radio spots left," and "Free SA Charities Guide with every ad placed," and "This could have been your award-winning ad" are examples from the current campaign, which you can view by clicking here.
A similar message, in the form of a movie clip, is being sent via viral campaign to all creative agencies throughout the country.
