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#CannesLions2018: Ready to roar with SA pride!
Zwane and Germann teamed up for the Cinemark Young Lions '48-hour challenge', which is just that - 48 hours in total from brief to concept shooting, editing and the final production of a 60-second commercial.
Their winning creative commercial, promoting the gift of sight, stood out from the 20 shortlisted entries. As a result, it will be flighted in Ster-Kinekor cinemas and used by Ster-Kinekor’s Vision Mission (CSI flagship programme) to continue to drive eye-care awareness:
Even more exciting is that as a result of their win, Zwane and German are set to compete in the global Cannes Young Lions competition in the Film category this coming week, which follows the same 48-hour format as the Cinemark round.
Keep your fingers crossed and an eye on our Cannes Lions special section for the latest updates!