#CannesLions2016: Film Lions winners!
The 2016 Cannes Film Lions award ceremony resulted in 87 awards in total.
The Grand Prix award went to Adam & Eve DDB London and production company Blink Productions London/Cain & Abel London/The Mill London for their Harvey Nichols 'Shoplifters' Loyalty App in the Retail & e-commerce category:
"Low budget, rich in narrative and hugely entertaining, it challenged our perceptions,” said Jury President, Joe Alexander, Chief Creative Officer of The Martin Agency.
View the full table of winning work below.
All the 2016 Film Lions winners
| Title | Client | Product | Entrant Company | Production Company | Country | Prize |
| A01 (Savoury Foods) | ||||||
| WIENER STAMPEDE | HEINZ | HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE) | DAVID Miami | BISCUIT FILMWORKS Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles | USA | Bronze Lion |
| A03 (Alcoholic Drinks) | ||||||
| TRIP | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | LANDIA Buenos Aires | ARGENTINA | Silver Lion |
| PARTY | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | LANDIA Buenos Aires | ARGENTINA | Gold Lion |
| NEVER ALONE TV | DIAGEO | GUINNESS | AMVBBDO London | STINK London | UNITED KINGDOM | Gold Lion |
| A04 (Non-Alcoholic Drinks) | ||||||
| PUPPYMONKEYBABY | PEPSICO | MOUNTAIN DEW KICKSTART | BBDO New York | SMITH AND JONES London | USA | Bronze Lion |
| A05 (Cosmetics & Toiletries) | ||||||
| ROCKET CAR | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney | USA | Gold Lion |
| WHALE | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney | USA | Gold Lion |
| NOT JUST A PRETTY HAIRSTYLE | UNILEVER | AXE | PONCE Buenos Aires | PRIMO Buenos Aires / ICONOCLAST Paris | ARGENTINA | Bronze Lion |
| A06 (Healthcare & Pharmacy) | ||||||
| ENVY | SVENSON | HAIR TREATMENT CLINIC | TAPSA | Y&R Madrid | LEE FILMS Madrid | SPAIN | Silver Lion |
| BREAK UP | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires | ARGENTINA | Bronze Lion |
| MOVING | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires | ARGENTINA | Silver Lion |
| A08 (Clothing, Footwear & Accessories) | ||||||
| TALCUM | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | AUSTRALIA | Silver Lion Campaign |
| TRIM | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | AUSTRALIA | Silver Lion Campaign |
| SHOWER | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | AUSTRALIA | Silver Lion Campaign |
| FASHION TO BE FREE | DAVID DELFIN | DAVIDELFIN | DDB SPAIN Madrid | GARLIC TV Madrid | SPAIN | Silver Lion |
| THE CONDUCTOR | NIKE | NIKE | ANONYMOUS CONTENT Culver City | ANONYMOUS CONTENT Culver City | USA | Bronze Lion |
| LAST | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | PARK PICTURES Santa Monica / A52 Santa Monica / WALKER Los Angeles | USA | Silver Lion |
| A09 (Household Goods, Home Appliances & Furnishings) | ||||||
| FIREFLY MAN | INDEPENDENT INCUBATOR | OCEDEL | NITTO Tokyo | GEEK PICTURES Tokyo | JAPAN | Silver Lion |
| A11 (Cars & Automotive Products & Services) | ||||||
| SHOCK | DAIMLER AG, SMART | SMART 453 FORFOUR | BBDO GROUP GERMANY Berlin | ANORAK Berlin | GERMANY | Bronze Lion |
| SHOULDERS OF GIANTS | NISSAN NORTH AMERICA | NISSAN TITAN | TBWA\CHIAT\DAY Los Angeles | SMUGGLER Los Angeles, CA / ROCK PAPER SCISSORS Santa Monica / A52 Santa Monica | USA | Silver Lion |
| OPENING DOORS | VOLKSWAGEN DO BRASIL | HANDS-FREE OPEN TRUNK | ALMAPBBDO São Paulo | PARANOID BR São Paulo | BRAZIL | Bronze Lion |
| CO-WORKER | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | CATATONIA Mexico City | MEXICO | Bronze Lion Campaign |
| SON'S FRIEND | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | CATATONIA Mexico City | MEXICO | Bronze Lion Campaign |
| COMMANDER | AUDI OF AMERICA | R8 | VENABLES BELL & PARTNERS San Francisco | MJZ Los Angeles / FINAL CUT Los Angeles / THE MILL Los Angeles | USA | Bronze Lion |
| A12 (Retail & e-Commerce) | ||||||
| CLIFF | LETGO | LETGO APP | CP+B Miami | BISCUIT FILMWORKS Los Angeles | USA | Bronze Lion |
| THE MAN ON THE MOON | JOHN LEWIS | JOHN LEWIS | ADAM&EVEDDB London | SOMESUCH London | UNITED KINGDOM | Silver Lion |
| SPARE THE ACT- LAPTOP | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | O POSITIVE New York | UNITED KINGDOM | Silver Lion |
| SPARE THE ACT- NESPRESSO | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | O POSITIVE New York | UNITED KINGDOM | Silver Lion Campaign |
| SPARE THE ACT- COOKER | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | O POSITIVE New York | UNITED KINGDOM | Silver Lion Campaign |
| SPARE THE ACT- CHROMECAST | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | O POSITIVE New York | UNITED KINGDOM | Silver Lion Campaign |
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London | BLINK PRODUCTIONS London / CAIN & ABEL London / THE MILL London | UNITED KINGDOM | Grand Prix |
| A15 (Entertainment & Leisure) | ||||||
| ART MUSEUM KONSTRUKTIV «SECOND CHANCE» | ART MUSEUM KONSTRUKTIV, ZÜRICH | ART MUSEUM KONSTRUKTIV IN ZÜRICH IS THE ONLY INSTITUTION IN SWITZERLAND DEDICATED TO THE EXPLORATION OF CONCRETE ART. CONCRETE ART IS AN ART MOVEMENT WITH A STRONG EMPHASIS ON ABSTRACTION, BASED ON THE USE OF SQUARES, RECTANGLES AND CIRCLES. | RUF LANZ Zürich | STORIES Zurich | SWITZERLAND | Bronze Lion |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica | USA | Bronze Lion |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm | SPAIN | Gold Lion |
| A16 (Media & Publications) | ||||||
| CLOSET | AGEA | IECO | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires | ARGENTINA | Bronze Lion |
| A17 (Financial Products & Services) | ||||||
| TINY DANCER | JOHN LEWIS INSURANCE | PREMIER HOME INSURANCE | ADAM&EVEDDB London | BLINK PRODUCTIONS London | UNITED KINGDOM | Gold Lion |
| THE SWIM | KLARNA | FINANCIAL PRODUCTS & SERVICES | DDB STOCKHOLM | SWEDEN | Bronze Lion Campaign | |
| THE FISH | KLARNA | FINANCIAL PRODUCTS & SERVICES | DDB STOCKHOLM | SWEDEN | Bronze Lion Campaign | |
| LIFT | HSBC | COMMERCIAL BANKING | GREY LONDON | INDEPENDENT London / THE MILL London / 750MPH London | UNITED KINGDOM | Bronze Lion |
| CHECK | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | HUNGRY MAN Los Angeles | USA | Silver Lion Campaign |
| REUNION | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | HUNGRY MAN Los Angeles | USA | Silver Lion Campaign |
| FISHERMAN | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | HUNGRY MAN Los Angeles | USA | Silver Lion Campaign |
| DIRECTIONS | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | HUNGRY MAN Los Angeles | USA | Silver Lion Campaign |
| WHISPER | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York | USA | Silver Lion Campaign |
| SPY | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York | USA | Silver Lion Campaign |
| COUNTDOWN | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York | USA | Silver Lion Campaign |
| A19 (Commercial Public Services) | ||||||
| DENG ADUT | UNIVERSITY OF WESTERN SYDNEY | EDUCATION | FINCH Sydney | FINCH Sydney | AUSTRALIA | Silver Lion |
| A20 (Corporate Image & Sponsorship) | ||||||
| STRONG | PROCTER & GAMBLE | HOUSEHOLD PRODUCTS | WIEDEN+KENNEDY Portland | RATTLING STICK Santa Monica | USA | Bronze Lion |
| GENDER VIOLENCE | HEINEKEN MEXICO | TECATE BEER | NOMADES Mexico City | CENTRAL FILMS Mexico City | MEXICO | Silver Lion |
| A21 (Public Health & Safety) | ||||||
| SHOCKWAVE (ONDE DE CHOC) | DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES | FRENCH ROAD SAFETY | LA CHOSE Paris | QUAD PRODUCTIONS Clichy | FRANCE | Bronze Lion Campaign |
| LOSS OF CONTROL (PERTE DE CONTRÔLE) | DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES | FRENCH ROAD SAFETY | LA CHOSE Paris | QUAD PRODUCTIONS Clichy | FRANCE | Bronze Lion Campaign |
| A22 (Public Sector & Awareness Messages) | ||||||
| DEVICES | UNITED COMMUNITIES OF SAN ANTONIO | CYBERBULLYING AWARENESS | SHOOTERS FILMS San Antonio | SHOOTERS FILMS San Antonio | USA | Bronze Lion |
| A23 (Charities & Appeals) | ||||||
| #THEMANWHODIEDTHEMOST | AGENCE DE LA BIOMÉDECINE | ORGAN DONATION | DDB PARIS | WANDA PRODUCTIONS Saint-Denis La Plaine Cedex / THE Paris | FRANCE | Bronze Lion |
| #MAKEACHILDCRY | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | DDB PARIS | MAGALI FILMS Paris / STUDIO 5 Paris | FRANCE | Bronze Lion |
| B01 (Food & Drinks ) | ||||||
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | AGOSTO BUENOS AIRES / CHE REVOLUTION POST Buenos Aires | ARGENTINA | Bronze Lion |
| MENTORS | PERFETTI VAN MELLE | MENTOS | BBH London | THE MILL London | UNITED KINGDOM | Bronze Lion |
| B02 (Fast Moving Consumer Goods ) | ||||||
| ACT OF LOVE | SAGAMI RUBBER INDUSTRIES CO. | SAGAMI ORIGINAL | PROJECTOR Tokyo | ROCK'N ROLL JAPAN Tokyo / STINK London | JAPAN | Bronze Lion |
| BLOOD | SCA | LIBRESSE/ BODY FORM | AMVBBDO London | STINK London | UNITED KINGDOM | Gold Lion |
| B03 (Durable Consumer Goods) | ||||||
| THE BOYS 'IMPACT' | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | AUSTRALIA | Silver Lion |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | EPOCH FILMS New York | USA | Bronze Lion |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | EPOCH FILMS New York | USA | Gold Lion |
| B04 (Cars & Automotive Products & Services) | ||||||
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | BACON OSL Oslo | NORWAY | Bronze Lion |
| B05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | ||||||
| SPARE THE ACT- LAPTOP | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | O POSITIVE New York | UNITED KINGDOM | Silver Lion |
| B08 (Financial Products & Services) | ||||||
| LAKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | FURLINED New York / CUT+RUN New York / MPC New York | USA | Silver Lion Campaign |
| HIKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | FURLINED New York / CUT+RUN New York / MPC New York | USA | Silver Lion Campaign |
| FOREST | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | FURLINED New York / CUT+RUN New York / MPC New York | USA | Gold Lion |
| GOING UP | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | FURLINED New York / CUT+RUN New York / MPC New York | USA | Silver Lion Campaign |
| B09 (Business Products & Services) | ||||||
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | VETOR ZERO São Paulo | BRAZIL | Bronze Lion |
| B12 (Public Health & Safety) | ||||||
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | LANDIA Buenos Aires | ARGENTINA | Gold Lion |
| B13 (Public Sector & Awareness Messages) | ||||||
| DEARDADDY | CARE NORWAY | DOMESTIC VIOLENCE AWARENESS | SCHJAERVEN REKLAMEBYRÅ Oslo | TANGRYSTAN Oslo | NORWAY | Silver Lion |
| THE UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco | USA | Bronze Lion Campaign |
| MS. ROBERT'S UNACCEPTABLE ACCEPTANCE LETTER | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco | USA | Bronze Lion Campaign |
| WAVES OF GRACE | THE UNITED NATIONS | THE UNITED NATIONS | VRSE.WORKS Los Angeles | VRSE.WORKS Los Angeles | USA | Bronze Lion |
| B14 (Charities & Appeals) | ||||||
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | GERONIMO Antwerp / ASP FILM PROUCTIONS Hofstade | BELGIUM | Bronze Lion |
| HOW TO GET PERFECT RED LIPS | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | OGILVY & MATHER MUMBAI | INDIA | Gold Lion Campaign |
| HOW TO APPLY EYELINER | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | OGILVY & MATHER MUMBAI | INDIA | Gold Lion Campaign |
| C01 (Viral Film) | ||||||
| LOOK WHO'S DRIVING | VOLVO TRUCKS | VOLVO FMX | FORSMAN & BODENFORS Gothenburg | NEW LAND Stockholm | SWEDEN | Gold Lion |
| HIGH SCHOOL GIRL? | SHISEIDO CO., | SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE) | WATTS OF TOKYO | WATTS OF TOKYO | JAPAN | Gold Lion |
| E03 (Non-Fiction Series ) | ||||||
| UNFAIRY TALES SERIES | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank | USA | Bronze Lion |
| E04 (Short Fiction Film (under 10 minutes) ) | ||||||
| DADS #SHARETHELOAD (60 SECS) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | RED ICE FILMS Mumbai | INDIA | Bronze Lion |
| E06 (Fiction Film Series) | ||||||
| THE TOUGH SELL | VOLKSWAGEN AUSTRALIA | GOLF | DDB Sydney | ROBBER'S DOG Sydney / THE EDITORS Sydney | AUSTRALIA | Bronze Lion |
| E07 (Music Video) | ||||||
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | BOB INDUSTRIES Santa Monica / PROFILM Moscow | RUSSIA | Silver Lion |
| WIDE OPEN | VIRGIN EMI RECORDS | THE CHEMICAL BROTHERS | OUTSIDER London | OUTSIDER London | UNITED KINGDOM | Bronze Lion |
| F01 (Use of TV/Cinema Film ) | ||||||
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | SUPPLY & DEMAND New York / UPPERCUT New York | USA | Bronze Lion |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | RESET Santa Monica / THE MILL New York / EXILE Santa Monica | USA | Gold Lion |
| F02 (Use of Online Film) | ||||||
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | FCB ZÜRICH | SWITZERLAND | Bronze Lion |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | Bronze Lion | |
Click here for a reminder of the Cannes Film Lions 2016 Lions shortlist in full.
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