Sfere Origination, the newest addition to the South African multidisciplinary brand development world, has had a very successful first few months.
The agency has been commissioned to create three new brands for Sappi, two new brands for McCain, a new spa concept, a new soya product, the corporate identity for a new law firm and the brand architecture for Electrospyres, a medical supply company. Combining intellectual property protection with brand and product development has enabled Sfere to offer a unique and holistic service offering to its clients and intelligently and creatively develop their brands.
Sfere focuses on the relationship between brand or product development and protection from an embryonic perspective. While many communications agencies are partnering with auditors, they propose Intellectual Property considerations should play a bigger role in brand and product development before and during the development process and in the consistent maintenance thereafter.
