Online marketing agency, digitalrepublic rebrand as boxtonic http://www.boxtonic.com ahead of an aggressive online marketing growth.
boxtonic was founded in February 2005 by Anthony Broadhurst, formally MP3.com Europe's Head of Marketing and more recently Head of Marketing for Stan James and Mia Scholtz, who in her last role headed up the data sales team at Tiscali UK.
boxtonic launch with an already successful client base in the UK and a new office in Cape Town, South Africa, which opens this week. boxtonic represents well-know brands and clients including GamingClubCasino, Partypoker and more recently 32Red.
Anthony Broadhurst, Managing Director of boxtonic explains, "Our focus is, as always, providing the best performing campaigns for our growing client base. Re-branding so soon after our initial launch wasn't a decision taken lightly, but one we felt necessary and with the launch of our first international office less than four months after opening, the time is right. boxtonic allows us to reinforce our global reach and will grow internationally as our client base does."
Mia Scholtz, whose current responsibilities are commercial development and client management for the UK arm, will head up the South African office.
South Africa's Internet industry is still in its infancy, and a growing number of online brands are seeking global exposure in order to break into the European market; particularly those in the gaming industry.
