Total Media's specialist consumer division has been appointed to handle public relations for Carpe Diem Kombucha. Carpe Diem Kombucha, a fermented herbal tea infusion, is a revitalising natural health drink that is known to boost the immune system, clear the complexion and regenerate the body system. Launched in South Africa by JMC Melnicks under the functional health beverage brand Carpe Diem, Kombucha is now available nation-wide.
Total Media will increase an awareness of Kombucha to the health and consumer industry, create a 'Kombucha trend' and provide ongoing consolidation and maintenance of the brand. "Carpe Diem Kombucha, a refined two thousand year old wonder drink, responds to an increasing demand in functional foods or neutraceuticals - products which keep your body in tune with nature. The growing health and wellness trend happening in South Africa at the moment, provides us with the perfect leverage to promote this unique beverage" says Alex King Bennett, Account Manager at Total Media for Carpe Diem Kombucha.
