A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Reporters Without Borders condemn the Burundian national assembly's adoption last week, 4 April 2013, of a bill that would rein in press freedom by reducing protection for sources, increasing fines and requiring all journalists to have a university degree regardless of their work experience.
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
International business news channel, CNBC Africa, opened a bureau in Kigali that will air daily updates of the stock market trading and investment news in the country, as it plans to spread its presence in Africa.
The Afrinolly Shortfilm Competition, launched late last week, offers budding filmmakers and documentary/animation content creators the opportunity to win prizes in a competition valued at US$100 000.
CNBC Africa is expected to open its ninth African bureau in Rwanda as it continues to widen its African reporting footprint. The bureau in partnership with Rwanda TV and the Rwanda Development Board, will be based in the Rwandan capital, Kigali and opens for business in September 2012.
CNBC Africa has opened its eighth African bureau in Zambia as it continues to widen its African reporting footprint. The bureau, a joint venture with Zambia's national broadcaster, ZNBC, will be based in the Zambian capital, Lusaka.
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
Carole Kimutai: @CaroleKimutai 11 Jul 2012
Airtel Africa has signed a partnership agreement with DStv that will see the two organisations working together to air a weekly TV show, called Airtel Football. The television show is set to focus on different aspects of the sport across the continent.
Viacom International Media Networks Africa (VIMN Africa) has announced that the general entertainment network BET is set to expand its African TV footprint following the signing of a new distribution deal that will see BET distributed on the My TV pay-TV platform.
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.