A new study from Verint and Opinium Research reveals that customer experience (CX) is considerably more nuanced than many businesses realise and they should focus on both traditional and digital interactions
Empathy is one of the most important skills any leader can have. A huge 2015 research project across 38 countries found that empathy makes leaders more effective and their businesses more successful
Keneilwe Munyai 12 Apr 2017
The Customer Experience Africa Awards will celebrate industry leaders that promote the highest level of customer experience across Africa
With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality
John Beaumont and Melanie Bockemuehl 31 Mar 2017
Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm
New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey
Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go
Lauren Hartzenberg 17 Mar 2017
While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products
Danette Breitenbach 16 Mar 2017
Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.
Lisa Griffin 17 Feb 2017
First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry
Leigh Andrews 16 Feb 2017
Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…
BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals
The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations
Marilyn Dutlow Munga 1 day ago
Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.
All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!
FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.