A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.