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Results for ad+testing

News

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Marketing & Media

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

10 marketing trends for 2024

Marketing & Media

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Kagiso Media Radio launches groundbreaking neuro research product

Marketing & Media

Kagiso Media Radio launches groundbreaking neuro research product

Issued by Kagiso Media Radio 11 Sep 2023

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Marketing & Media

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Issued by Kantar 3 May 2022

How can you get the best return from your TV advertising?

Marketing & Media

How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

Can anybody hear me? The power of music in advertising

Marketing & Media

Can anybody hear me? The power of music in advertising

Polly Wyn Jones, Issued by Kantar 30 Nov 2021

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Marketing & Media

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Monique Claassen, Issued by Kantar 9 Nov 2021

Insights at the speed of business with Kantar

Marketing & Media

Insights at the speed of business with Kantar

Issued by Kantar 28 Oct 2021

The 5 habits of highly effective advertisers

Marketing & Media

The 5 habits of highly effective advertisers

Daren Poole, Issued by Kantar 14 Apr 2021

Screengrab from the Clicks website.

Marketing & Media

How conducting solid research could have prevented the Clicks fiasco

Percy Shangase 7 Sep 2020

Double feature for FoxP2 SA by Kantar

Marketing & Media

Double feature for FoxP2 SA by Kantar

Issued by Dentsu 26 Aug 2020

A new organisational structure for a new era

Marketing & Media

A new organisational structure for a new era

Kevin Kruger, Issued by BMi Research 1 Jul 2020

Advertising in a time of crisis. What we've learnt so far...

Marketing & Media

Advertising in a time of crisis. What we've learnt so far...

Issued by Ipsos 19 Jun 2020

Advertising with authentic empathy during Covid-19

Marketing & Media

Advertising with authentic empathy during Covid-19

Daren Poole, Issued by Kantar 29 Apr 2020

As seen in the Kantar AdReaction Getting Gender Right webinar.

Marketing & Media

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

Leigh Andrews 18 Mar 2019

Marketing & Media

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Marketing & Media

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Issued by Kantar 17 Jan 2018

Bank advertising: a hit-or-miss

Marketing & Media

Bank advertising: a hit-or-miss

Jessica Tennant 1 Dec 2017

Marketing & Media

Measuring the consumers of advertising

mike broom 7 Jul 2017

Petro Kuprynenko © –

Marketing & Media

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Marketing & Media

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

#BizTrends2017: Mobile trends for 2017

Marketing & Media

#BizTrends2017: Mobile trends for 2017

Diane Gantz 16 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Marketing & Media

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Issued by Kantar 10 Jan 2017

AD360 set to revolutionise advertising performance research

Marketing & Media

AD360 set to revolutionise advertising performance research

Issued by Ornico 3 Sep 2015

Digital Barometer one of new research products launched

Marketing & Media

Digital Barometer one of new research products launched

28 May 2014

Driving mobile from Cape to Cairo

Marketing & Media

Driving mobile from Cape to Cairo

Charles Foster, Issued by Kantar 14 Mar 2014

Entering next phase of mobile research strategy across AME

Marketing & Media

Entering next phase of mobile research strategy across AME

10 Sep 2013

Millward Brown - The mobile revolution

Marketing & Media

Millward Brown - The mobile revolution

Issued by Kantar 5 Sep 2013

SA youth survey: TV ads entertaining, but not truthful

Marketing & Media

SA youth survey: TV ads entertaining, but not truthful

4 Feb 2013