Whatever has happened to the idea of advertising effectiveness?
mike broom 6 Oct 2017
About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever
mike broom 21 Jul 2017
We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency
mike broom 14 Jul 2017
One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 23 Jun 2017
In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing
mike broom 16 Jun 2017
When it comes to demographic variables, none of them change all that much
mike broom 10 Aug 2016
The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace
mike broom 3 Aug 2016