FMCG In brief South Africa

Brighter, whiter Dentyne

Brighter, whiter Dentyne

Cadbury South Africa has launched a new edition to the local market - Dentyne White. The sugar-free chewing gum, in a slab gum format, contains micro-scrubbers, which reportedly promote a whiter and brighter smile. It is available in a five-piece pack, with individually wrapped slabs of chewing gum in two flavours: Mixed Berries and Strong Mint. Available from wholesalers in November, trade price is R43.43 for an outer and recommended retail is R3.99 per pack.

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