The website is loaded with ticket prices and flight details, all continually updated with the latest discounts and other added-value offerings to ensure the optimum deal for time-pressed consumers. The booking engine covers domestic air services by all local carriers and international flights into all geographies - Africa, Asia, Australia, Europe, North and South America and Oceania.
Consumers simply enter the intended departure airport, destination dates and the number of people travelling. The booking engine then generates a list of options and prices into a ranking table from the cheapest to the most expensive option and highlights ticket availability within seconds. The traveller then selects the most suitable option, confirms the flight and pays by credit card or EFT transfer. Travellers in and around South Africa can also book car hire and accommodation.
Its owner, Marc Samouilhan, says timesaving and peace of mind have made net-based booking the default option for smart travellers worldwide.
"We anticipate similar takeoff in South Africa. Until now, this type of comprehensive search and pricing comparison was only available within the travel industry but the company has brought the model into the consumer space. People become their own travel agent and home in on lots of savings.
"So many airlines now compete in our market that price differences can run into hundreds of Rands; or thousands on some international options. Potential savings are enormous."
The site also has educational content, such as updates on visa requirements and destination information. Meanwhile, subscribers to its fact-filled free email newsletter are treated to constant competitions, with flight vouchers continually available. The site also provides email support, live chat support and a downloadable document and video to walk consumers through the booking process.
Early response to the newly opened site indicates strong demand across all sections of the travelling public. "It is so user-friendly that cost-sensitive seniors are among our first customers. If you've got web access, it's the only way to fly," he concludes.
For more information go to www.travelsupermarket.co.za.
