Edelstein is co-founder of some of South Africa's largest internet marketing and product companies, such as the incuBeta group (Click2Customers, TrafficSynergy and Yola) and the CrowdTech group (Springleap and Evly) and was included in the Mail & Guardian's 'Top 200 young people to have lunch with' and Old Mutual's 'Top 36 South African young entrepreneurs'.
The deal is indicative of the fun, quirky deals that Daddy's Deals run from time to time, which give consumers the chance to snap up exclusive offers they would be hard-pressed to find anywhere else.