“With no effective legislation protecting South African consumers from products with inaccurate and misleading labelling, the consumer is often exposed to cheaper oils that have been subjected to chemical manipulation,” says Andries Rabie, chairman of SA Olive, which represents the interests of the local olive industry. “Olive oil is enjoyed for its flavour and health benefits and these chemical interventions destroy many of these characteristics.”
This 'Member of SA Olive' seal reassures the consumer of accurate labelling as extra virgin olive oil and that the product complies with international guidelines as stipulated in the SA Olive Code of Conduct. To comply with the seal's requirements, the producer submits samples of the oil to an accredited laboratory for chemical analysis and to the SA Olive organoleptic panel for tasting to confirm the absence of defects.
For peace of mind when next choosing a bottle of liquid gold, rather opt for a bottle bearing the Member of SA Olive seal of product authenticity for a truly high quality product. SA Olive can be contacted at or www.saolive.co.za.
