South African retail in finals of international awards

Cavendish New Faces winners and finalists strutting their stuff at the J&B Met.

The company is also the only African company in the competition, nominated for its strategic shopping centre marketing campaigns. These awards are recognised as a global benchmark of quality within the industry.

The ICSC selected 109 finalists from 20 countries. The panel of Solal judges, comprised of industry professionals from all over Europe, met in The Hague in the Netherlands to select finalist campaigns.

Finalists

Onwel Msomi GM of Coca Cola SA & Nomsa Dube.

The success of the various campaigns were gauged against quantifiable objectives including building brand awareness, increased turnover, added value for shoppers, increased foot count, sponsorships, database recruitments and PR generated for each campaign.

• Winning marketing campaigns included the New Faces Search, Football Fashion & Fine Art Winter Campaign, Flagship CSI Literacy Projects and the Rediscover Cavendish Campaign all produced for Cavendish Square in Cape Town
  
• Two finalist positions were received for Menlyn Park Shopping Centre for the Get Hitched and Soccer World Cup campaigns
  
• The marketing strategy behind the Gateway Theatre of Shopping World Cup Campaign and Gatewayworld Revamp campaigns secured two further finalists
  
• Umlazi Mega City in Durban is a finalist for the Lifestyle World Cup Red Carpet campaign while
  
• Southgate Mall and Boulders Shopping Centre was selected for the Positively Inspired Shopping and Senior Citizens Parking campaigns
  
• KZN South Coast mall, the Shelly Centre secured its position for its Africa Bike Week
  
• The last finalist went to the WAGS campaign executed across several centres - Gateway Theatre of Shopping, Menlyn Park, The Zone@Rosebank, Riverside Mall, Vincent Park and Cavendish Square.