PODatGREY, the brand engagement offering at Grey SA, will provide multinational P&G with a full service from strategy, creative, through to execution and implementation. The company will also draw on the experience of its EMEA colleagues at G2.
Sheila McGillivray, joint MD of PODatGREY says, "We are delighted with the appointment and recognise the vital role shopper marketing plays in gaining traction and brand affinity. It is no longer from TV to till but from till to TV."
"This pitch was instrumental in demonstrating that the experience that we have accumulated over the past 10 years in shopper marketing not only secured the joint venture with Grey but has delivered the most coveted shopper marketing account," says Di Wilson, joint MD of PODatGREY.
