Funky A4 Zappa posters will be placed in frames throughout TLC's national washroom network to showcase the vibrant new creative, specially crafted to appeal to the student market. To reinforce brand awareness, the campaign precedes the fast approaching festive season and will continue again in early 2009 during the opening months of the universities, coinciding with orientation parties, resident promotions and Rag Week.
Media agency The MediaShop selected campus washroom advertising to showcase Zappa to young adults as the medium provides a unique brand dominated space. In addition, word-of-mouth becomes an inevitable by-product of campus campaigns, offering DGB a viral exposure effect.
“A campaign of this nature offers advertisers huge ROI as the TLC operations team store the Zappa printed material and re-run it again during the second leg of the campaign, effecting a substantial production saving for DGB,” says TLC National Sales Manager Lee Curtis.
