The size of the varietal font has also been increased to ensure clarity and differentiation. “We have aimed to enhance the packaging and differentiate it, while ensuring that it still aligns with other brands in the KWV stable,” says Uschi van Zweel, category manager: Wine Southern Africa.
“We are looking forward to consumer feedback.” The range is available at all leading liquor retailers, from a retail price of R61.95 for the KWV Reserve Sauvignon Blanc and Chardonnay and R74.95 for the KWV Reserve Merlot, Cabernet Sauvignon and Shiraz.