“Café Rouge has been going strong for over 25 years and, with 95 outlets across the UK, has become a household name there. South Africans are always hungry for new, exciting dining experiences, and Café Rouge will definitely fill this gap,” says Stelio Nathanael, chief operating officer of Gold Brands, explaining the rationale behind the decision to bring the hugely popular brand to South Africa.
“South Africans love to socialise, and Café Rouge is the perfect place to enjoy a fantastic meal with your nearest and dearest,” adds Praxia Nathanael, chief executive officer of Gold Brands.
Fresh ingredients and traditional French cooking methods are the unkept secret to the restaurant’s ongoing success, says the franchising company. Tapping into a trend for all day dining, the menu features eggs benedict, fresh patisseries and baguettes; alongside a core selection of French classics such as Poulet Breton; Steak Frites; Moules; and Confit de Carnard.
In addition, a specials board will be updated daily and ongoing menu innovations will draw inspiration from its French heritage. To accompany the food, expert sommeliers have selected a range of wines to accompany each dish.
South African architects Pattichides and Partners will create the French-bistro-style look that is Café Rouge, complete with iconic French artwork. “We chose Chris Pattichides to spearhead this project as he has vast experience in his field, and has worked on top brands across the country,” says Stelio.
Gold Brands plans to open 10 Café Rouge outlets over the next five years, the first of which is due to open in Johannesburg in July.
