"The company now offers fresh new lifestyle options and the opportunity to trade up from the basic premium white and brown loaf," explains Ryan Curling, Blue Ribbon brand manager. "Besides a further boost in quality across the range, the new packaging and occasional positioning will make buying decisions clearer and easier."
It was inspired by three key megatrends in developing this latest innovative revamp:
The introduction of the new range is supported by large-scale investment to make every consumer touch point impactful, memorable and likeable. The launch campaign includes extensive above the line advertising, including a television, radio, outdoor and transit TV campaigns and mobile communications on the delivery fleet and taxis. Merchandising and point of sale will match the colourful new packaging and will brighten up stores both on and off-shelf.
The new range is bolder and brighter with contemporary, impactful packaging:
For more information, go to www.itsmadeforyou.co.za.