“Rooibos tea has always been a trusted product and considered safe for moms to give it to their little ones. Tea is a common part of a baby's repertoire and is often one of the very first products small babies are introduced to as naturally, moms are cautious about what they feed their babies and toddlers. It is for this reason that Purity have now brought out this new range of organic teas,” says Allison Bergh, brand manager: Purity.
“The trend towards using organic products is growing and more people are now leading an organic lifestyle. Purity Organic Teas are produced using organically grown Rooibos and are farmed in such a way to ensure the sustainability of the environment,” continues Bergh.
“Purity is excited to embark on this new journey and enter into this market. Organic herbal tea is rich in many essential natural elements and is known as a refreshing healthy beverage,” concludes Bergh.
Purity Organic Teas are low in tannins, and are free of caffeine, preservatives, artificial colours and flavourants.
The new range will be available at selected leading retail outlets from September 2009.
