FMCG New business South Africa

Don Jose Cuervo Black launched in SA

Jose Cuervo Black has been introduced to the discerning palates of South Africans in August 2009.
Don Jose Cuervo Black launched in SA

“We are extremely proud and excited to welcome the new member of the Jose Cuervo family to South Africa, Don Jose Cuervo Black” said Vonne Lombard, Jose Cuervo brand manager, brandhouse.

Jose Cuervo Black is aged in charred white American oak barrels for 18 months, which softens the agave notes and introduces consumers to a more full-bodied Tequila reminiscent of an aged bourbon. Its time in the barrels imparts a deep amber hue to the liquid and aromas of toasted oak, cinnamon, red apple, cocoa and coffee.

The taste is thus slightly sweeter than you'd expect, but without distracting from the subtle agave notes associated with Tequila. The finish is warm and smooth.

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