FMCG News South Africa

Sweetening a bum deal

Canderel has announced that it is sponsoring actress Shelley Meskin's first theatre production, ‘Does My Bum Wobble?' which she co-wrote with award-winning writer, Thomas Hall.
Sweetening a bum deal

Showing at the Old Mutual Theatre on the Square from 17 November, the production is a hybrid cabaret, comedy and social commentary about three very different women and the men in their lives. It's a show that the producers have touted ‘will have you falling off your seats in laughter as you relate to the stories being played out in front of you.'

“The female target market of the show appeals to a multi cultural group of women between the ages 16-45. This age group falls right into the average age group of woman dating today in South Africa … Anyone who has ever dated will identify with at least one of the characters if not all of them,” says Meskin.

This is the brand's second sponsorship after the highly successful No Sugar Canderel Please with Harry Sideropolous.

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