Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies
Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs
Thoriso Kolobe 11 Aug 2017
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?
David Limbert 1 Aug 2017
The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen
Suzanne van Aswegen 24 Jul 2017
Dentsu Aegis Network has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda
Dentsu Aegis Network 19 Jul 2017
On Wednesday, former finance minister Pravin Gordhan said an apology was not enough from UK-based public relations company Bell Pottinger
Natasha Marrian 13 Jul 2017
Controversial London public relations firm Bell Pottinger seems to have side-stepped Wikipedia regulations and has been able to edit entries about the Gutpa family, leaked emails show
Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa
Dentsu Aegis Network 7 Jul 2017
Social media platforms should no longer be managed by junior employees because these platforms have matured and so have the target audience, writes Ima Peter
Ima Peter 6 Jul 2017
NEWSWATCH: This week saw another global ransomware attack spread across the globe affecting big companies such as WPP, Maersk, and FedEx, among many others
Ilse van den Berg 30 Jun 2017
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival
Jessica Tennant 21 Jun 2017
The trends, challenges and prospects of the Nigerian public relations industry, as outlined in the recent Nigerian PR Report
Gbenga Joseph Sogbaike 19 Jun 2017
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 1 day ago
South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.
Danette Breitenbach 14 Aug 2017
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.