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Vuma grows reputation management business in Africa

Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies

3 days ago

Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs

By Thoriso Kolobe 11 Aug 2017

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?

By David Limbert 1 Aug 2017

Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen

By Suzanne van Aswegen 24 Jul 2017

Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited

Dentsu Aegis Network has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda

Issued by Dentsu Aegis Network 19 Jul 2017

Bell Pottinger must tell Parliament why it sought to harm SA, Gordhan says

On Wednesday, former finance minister Pravin Gordhan said an apology was not enough from UK-based public relations company Bell Pottinger

By Natasha Marrian 13 Jul 2017

Bell Pottinger's wicked Wiki ways

Controversial London public relations firm Bell Pottinger seems to have side-stepped Wikipedia regulations and has been able to edit entries about the Gutpa family, leaked emails show

10 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa

Issued by Dentsu Aegis Network 7 Jul 2017

RetroVIIral

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old

By Mike Sharman 6 Jul 2017

Social media should no longer be managed by junior employees

Social media platforms should no longer be managed by junior employees because these platforms have matured and so have the target audience, writes Ima Peter

By Ima Peter 6 Jul 2017

New global ransomware attack disrupts thousands of companies

NEWSWATCH: This week saw another global ransomware attack spread across the globe affecting big companies such as WPP, Maersk, and FedEx, among many others

By Ilse van den Berg 30 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

What the Nigeria PR report tells us about doing business in Nigeria

The trends, challenges and prospects of the Nigerian public relations industry, as outlined in the recent Nigerian PR Report

By Gbenga Joseph Sogbaike 19 Jun 2017

Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future

By Sharon Piehl 16 Jun 2017

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 1 day ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

2 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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