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#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices

By Jessica Tennant 3 days ago

Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success

By Parusha Partab 20 Apr 2017

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

I was having an interesting discussion last week with someone who is in the image processing business and he was lamenting the fact that there is so much video around these days - in all areas of life, not just in the marketing sector - that it is becoming like wallpaper and in danger of losing its impact

By Brendan Seery 18 Apr 2017

Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too

By Vaughan Patterson 18 Apr 2017

Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this

By Quinton Jones 17 Apr 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria.

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

DDB Mozambique wins at Lusophone awards

DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal

3 Apr 2017

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference

By Leigh Andrews 30 Mar 2017

#BrandManagerMonth: Resisting the usual with Y&R's Tony Granger

Tony Granger, South African born and bred global CCO of Y&R Advertising, shares how the network resists the usual by focusing on local relevance while collaborating globally in real time

By Leigh Andrews 28 Mar 2017

Too many agencies go over budget

Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins

27 Mar 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category

By Lauren Hartzenberg 27 Mar 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process

27 Mar 2017

Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'

23 Mar 2017

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International

How to take part in World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 3 hours ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

21 hours ago

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.

By Damon Stapleton 22 hours ago

All the winners: Second day of D&AD 2017

The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!

22 hours ago

LIA announces new competition, Social Influencers, chaired by Phil Ranta

London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.

1 day ago

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