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Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 1 day ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016

Kantar Millward Brown's Best Liked Ads list celebrates SA's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience

Issued by Kantar Millward Brown 18 May 2017

New ad platform for brands in Africa

Truecaller, one of the leading communication platforms in the world, starts rolling out its ad platform for brands in Africa

18 May 2017

Agencies shine at African Cristal Festival 2017

Agencies shine at African Cristal Festival 2017, held over the weekend, with Ogilvy Africa named Best Agency on the continent

17 May 2017

East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies

17 May 2017

Loeries Africa Middle East extends deadline for entries

The deadline to enter the Loeries has been extended to 31 May, giving marketers and agencies an extra two weeks to be part of Africa and the Middle East's biggest creative awards

Issued by Loeries 17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb

Issued by Kantar Millward Brown 16 May 2017

Consumers less distracted when reading newspapers or magazines

Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted

15 May 2017

The rise of the in-house creative agency

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'

By James Hunt 12 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct

By Richard Dunn 10 May 2017

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week

By Ann Nurock 9 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges

5 May 2017

Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance

By Marthinus Van Loggerenberg 5 May 2017

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International

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards. The regions are Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America. As with the global ‘Of the Year' awards, winners are based on a point system and winners will receive a LIA statue.

6 hours ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

The New York Festivals International Advertising Awards selected ‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria as the 2017 Best of Show Award. Lockheed Martin was ‘Brand of the Year' and BBDO was named ‘Network of the Year'.

6 hours ago

US heads country ranking in annual D&AD rankings

D&AD has released the network and country rankings for 2017, following the 55th D&AD Professional Awards Ceremony. There were 732 pencils awarded this year, including 62 yellow and 5 black and, for the first time, the US came out in front in terms of country rankings, with the UK and Australia taking the next consecutive spots.

7 hours ago

LIA announces Production & Post-Production and Music Video jury

LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.

2 days ago

How 'dark genius' Ailes reshaped US television news

NEW YORK - Championed by conservatives as a visionary, reviled by liberals as a menace, Fox News founder Roger Ailes re-shaped US television news and helped to craft a conservative populism that ultimately gave rise to Donald Trump.

19 May 2017

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