Namibian ad agency Weathermen & Co Advertising, a subsidiary of the Ohlthaver & List Group and The Jupiter Drawing Room Cape Town, has won a five-way pitch for the ad account of mobile telecommunications provider, Mobile Telecommunications Limited
Weathermen & Co 1 day ago
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction
Jessica Tennant 3 days ago
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said
Jessica Tennant 18 Aug 2017
An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy
Jessica Tennant 17 Aug 2017
In this exclusive Loeries-slash-women's-month interview, Loeries 2017 regional judge Chrisna Basson, head of strategy at Weathermen & Co in Namibia, shares that a more inclusive world won't happen by itself
Leigh Andrews 15 Aug 2017
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa
Danette Breitenbach 14 Aug 2017
NEW YORK - US media group News Corp on Thursday reported a loss in the past quarter, hit by declines in advertising and writedowns at its global newspapers
Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles
Jessica Tennant 10 Aug 2017
Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences
Kantar TNS 8 Aug 2017
Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution
Bradley Elliott 3 Aug 2017
Marking its 23rd year, Net#work BBDO is publishing a limited-edition coffee table book that examines insights into the nature and process of creativity
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?
David Limbert 1 Aug 2017
The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.
So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.
Stuart Pallister 1 day ago
The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.
Juanita Pienaar 2 days ago