Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online
Nicola Graves 24 Jun 2016
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Mo-Tseleng 22 May 2013
When Tiger Brands went looking for a partner to assist them grow market share and create brand awareness in Mozambique, they found what they needed in experiential marketing specialists, Oomph! Africa.
Oomph! Africa 17 May 2013
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
Vodacom Mozambique recently appointed Z-Card Africa, Middle East, India and Turkey (ZAMI) to produce an anti-corruption Z-Card which the cellular network provider distributed with a free Vodacom SIM Starter Pack to tourists at various toll gates.
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
A leading southern African grassroots awards program, the Jet Community Awards, honoured six outstanding community-based organisations for their inspirational contributions to community upliftment at a ceremony in Johannesburg recently. The six 2007 winners were selected from 31 exceptional regional finalists from across southern Africa.