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South Africa

Results for eye+tracking

News

Rogerwilco enhances digital marketing through AI-based neuroscience product
Marketing & Media
Rogerwilco enhances digital marketing through AI-based neuroscience product

Issued by Rogerwilco 27 Feb 2024

Source:
Marketing & Media
Warc report: Advertising spend to double in 2024

18 Jan 2024

Image supplied
Agriculture
Sprightly Seed and Bel Porto School bring food security to Cape Town with community market garden

Aa-isha Hassiem 8 Dec 2023

10 marketing trends for 2024
Marketing & Media
10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Attract and win over SA's shoppers
Marketing & Media
Attract and win over SA's shoppers

Issued by Trade Intelligence 20 Oct 2022

InImage Ads: The new AI transforming the digital advertising space
Marketing & Media
InImage Ads: The new AI transforming the digital advertising space

Issued by Media North 1 Feb 2022

Don't panic! The attention economy future looks bright
Marketing & Media
Don't panic! The attention economy future looks bright

Issued by Spark Media 13 Oct 2021

The reason behind Caxton local newspapers free subscription model
Marketing & Media
The reason behind Caxton local newspapers free subscription model

Issued by Spark Media 21 Jul 2020

A new organisational structure for a new era
Marketing & Media
A new organisational structure for a new era

Kevin Kruger, Issued by BMi Research 1 Jul 2020

Photo by Andrea Piacquadio from .
Marketing & Media
Advertisers will benefit from continued use of trusted media

Josephine Buys 30 Apr 2020

The rise of digital textbooks: 4 features to look out for
Education
The rise of digital textbooks: 4 features to look out for

Amy Duncan, Issued by EDGE Education 30 Apr 2020

Is attention the new media currency?
Marketing & Media
Is attention the new media currency?

Issued by Spark Media 24 Feb 2020

Image source: Gallo/Getty Images.
Marketing & Media
Brands with a privacy-first culture tend to be governed by ethics [report]

10 Dec 2019

Activate shopper senses and grow in-store sales - Mood Media
Retail
Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

Concussion can cause serious damage if it’s not properly diagnosed and treated. Dziurek/Shutterstock/Editorial use only
Healthcare
Eye-tracking can help diagnose concussion, but it's under-utilised

Nadja Snegireva 6 Sep 2019

Consumer behaviour is shifting - Shouldn't your brand be too?
Retail
Consumer behaviour is shifting - Shouldn't your brand be too?

Gidgette Osborne, Issued by GO Content Lab 27 Feb 2018

Image credit: faithie via
Marketing & Media
Ad firms using tools to help them read your mind

27 Dec 2017

Quality content is key to advertising success irrespective of reading platform
Marketing & Media
Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

We tracked how investors read company reports and here's how they're misled
Finance
We tracked how investors read company reports and here's how they're misled

Andreas Hellmann 31 Aug 2017

Tech design empowering children with autism
ICT
Tech design empowering children with autism

6 Mar 2017

Can viewability measure the effectiveness of online video ads?
Marketing & Media
Can viewability measure the effectiveness of online video ads?

Issued by VDX.tv 24 Jan 2017

Branding in the new world: Understanding moments that matter
Marketing & Media
Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Issued by Kantar 6 Sep 2016

Tech reveals what buyers look at during show houses
Property
Tech reveals what buyers look at during show houses

19 Aug 2016

Exponential study finds interactive video units outperform standard, pre-roll ads
Marketing & Media
Exponential study finds interactive video units outperform standard, pre-roll ads

Issued by VDX.tv 14 Apr 2016

The Customer Innovation Lab: The age of technology
Marketing & Media
The Customer Innovation Lab: The age of technology

Beverley Klein 13 Apr 2016

Brand trust - It's in the eyes
Marketing & Media
Brand trust - It's in the eyes

John Laurence 3 Aug 2015

First standardised industry approach to measuring digital out-of-home
Marketing & Media
First standardised industry approach to measuring digital out-of-home

20 May 2015

Stephen Sandmann
Marketing & Media
Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

Stephen Sandmann 27 Nov 2014

Christopher Smith
Marketing & Media
The importance of content marketing

Christopher Smith 16 Sep 2014

BMi Research takes its consumer research to the next level with eye tracking
Marketing & Media
BMi Research takes its consumer research to the next level with eye tracking

Issued by BMi Research 9 Jun 2014

Peter Searll
Marketing & Media
Obtaining insight in the connected society

Peter Searll 20 May 2014

Driving mobile from Cape to Cairo
Marketing & Media
Driving mobile from Cape to Cairo

Charles Foster, Issued by Kantar 14 Mar 2014

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions
Marketing & Media
Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Issued by Kantar 13 Jan 2014

Hando Sinisalu
Marketing & Media
Top 10 digital campaigns of 2013

Hando Sinisalu 10 Jan 2014

At last - a discussion on formalising neuromarketing in SA
Marketing & Media
At last - a discussion on formalising neuromarketing in SA

Chris Moerdyk 15 Oct 2013

Ovum comments: Samsung Galaxy S4 launch
Marketing & Media
Ovum comments: Samsung Galaxy S4 launch

16 Mar 2013

John Laurence
Marketing & Media
Three important processes behind effective TV ads

John Laurence 30 Jan 2013

Retail
Professional design of websites is crucial

Dylan Kohlstädt 16 Jan 2013

Optimising the ROI on print advertising investment
Marketing & Media
Optimising the ROI on print advertising investment

4 Sep 2012

Young researchers excel at the 2012 SAMRA conference
Retail
Young researchers excel at the 2012 SAMRA conference

28 Aug 2012

Study: The middle items win our wallets' votes
Marketing & Media
Study: The middle items win our wallets' votes

23 Jul 2012

[2012 trends] The new frontiers of market research
Marketing & Media
[2012 trends] The new frontiers of market research

Leanne Freeman 20 Jan 2012

Dylan Kohlstädt
Marketing & Media
5 people who should never design your website, and how to manage them

Dylan Kohlstädt 23 Sep 2011

Nielsen acquires NeuroFocus
Marketing & Media
Nielsen acquires NeuroFocus

1 Jun 2011

Plain cigarette packets could help stop people taking up smoking
Healthcare
Plain cigarette packets could help stop people taking up smoking

7 Apr 2011

'Shared news matters more'
Marketing & Media
'Shared news matters more'

8 Oct 2010

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