Some of the capabilities that will be showcased at its booth are the Ericsson Media First TV Platform, Ericsson’s OTT and online video services and the Ericsson Cloud DVR solution.
As consumers dictate a new pace of change through their relentless desire to access quality content across all screens at any time, the TV and media industry is experiencing unprecedented disruption and a dramatic shift to TV on consumer terms. The group’s continued investment in its consumer and industry insights research, its broad product portfolio and its global transformation services have enabled the company to meet the challenges of this disruption head-on and create new opportunities for its customers in a competitive marketplace.
Elisabetta Romano, VP and head of TV and Media, Ericsson, comments, “As the media value chain undergoes such change, we have a clear mission to act as a catalyst for innovation by offering transformative solutions and services for our customers, enabling them to delight the TV consumer every day. During NAB Show 2016, we will illustrate how we have uniquely invested in and created a combination of insights, portfolio and services to enable our customers to succeed in this new age and respond to the consumer’s directive for seamless, personalised and immersive content experiences.
“We believe that we hold a unique position in today’s TV industry with our expertise in media, mobility and cloud, and Ericsson has, for almost 25 years, enabled many of the most groundbreaking media industry transitions,” concluded Romano.
