"With over 40,000 entries from 94 countries, Cannes Lions is a barometer of creativity globally. This report uncovers trends and highlights where the outstanding work is coming from. It's invaluable in the insight it provides and by producing the Report, we hope it helps to point the way for the future of the industry," says Philip Thomas, CEO, Lions Festivals.
The 2015 report reveals the results of the Regional Network of the Year. In Asia Pacific, BBDO is ranked number one and DDB has taken first in EMEA. While in North America, Grey has come out top and Ogilvy & Mather is number one in Latin America.
In the country rankings, the US has held onto first place, while the UK has taken second place, knocking Brazil down to third. Countries that slid noticeably further down the rankings include Argentina and India, while great gains were seen from Spain, which increased its points by 26% this year.
The top four most creative cities remain unchanged from 2014 with New York, London, São Paulo and Paris retaining their respective positions. Los Angeles has dropped from 5th place to 17th, while Chicago, which failed to rank in the top 20 last year, has ranked 6th in 2015.
In the client listings, Procter & Gamble is ranked number one, followed by Samsung, Nike, Unilever and Burger King. Geico, Under Armour and Optus all feature in the top 20 for the first time.
The Global Creativity Report also features more extensive listings for the special awards, including Agency of the Year, Network of the Year, Holding Company of the Year and Independent Agency of the Year, as well as rankings in 10 sectors and top art directors, copywriters, creative directors and directors. For more information, go to www.canneslionsarchive.com.
