This adds to the South African company's portfolio, which includes brands such as Yardley, Lentheric, Coty, Adidas, Nailene, Monteil and Rimmel. Premium subsidiary brands under licence include celebrity fragrances such as David Beckham, Antonio Banderas, Celine Dion, Kylie Minogue, Kate Moss and Halle Berry.
It is a market-driven company with a strong corporate emphasis on innovation and brand development. It is ISO accredited and boasts a 5-star NOSA rating. Susan O'Keeffe has been the MD since 2005 and is committed to continuing the company's domestic expansion.
