Metro FM DJs will drive the newly launched Chevrolet Cruze when they visit the eleven venues on the Cruzing eKasi tour.
The tour will see DJs, celebrities and artists visit nine cities throughout South Africa in the next two months starting in Bloemfontein at Mahungra on 14th November finishing off in King William's Town at Kwa Man on 20th December.
Cruzing eKasi is all about having fun under the sun while enjoying a traditional South African pastime: grooving to cool beats with friends at a Tshisa Nyama. In addition, Chevrolet dealers around the country will host smaller events in their surrounding communities.
“With the Cruzing eKasi tour we want to capture the public's attention through a different avenue. The Tshisa Nyama is a big part of township culture in South Africa where you will find socialites from all walks of life, covering a broad spectrum of income and social status, hanging out and simply enjoying being South African,” says GMSA general manager of marketing, Brian Olson.
Cruzing eKasi will offer party goers music by Metro FM DJs backed up by local DJs and entertainers. There will also be give-aways from Chevrolet and Darkie clothing at the live events as well as an opportunity for one lucky listener to win a brand new Chevrolet Cruze worth R244 000. Metro FM listeners can enter the competition by SMSing ‘Cruze' TO 34764. The lucky winner will be announced live on air on Christmas day.
Revellers can look forward to live music from some of South Africa's best DJs including Adil, Glen Lewis; DJ Nutty; Fistaz and many more. “This is a 360 degree partnership that benefits the listeners and both parties involved, and most importantly taking two brands to the people whilst providing entertainment. That's what we call an urban lifestyle at Metro FM” said Victor Koaho, Marketing Manager of the radio station.
Brian Olson agrees: “We saw this as a very exciting and fresh approach in terms of reaching out to our customers. The Cruzing eKasi tour will see the street party from the Chevrolet Brand advertisement come to life in an authentic South African context. We want to celebrate being South African and at the same time demonstrate that Chevrolet is a brand that is accessible to everyone.”
For more information go to www.metrofm.co.za and www.chevyrocksekasi.co.za.
