The new concept, already the second one from the brand after the Datsun redi-GO Concept presented in February 2014, hints at a possible Datsun GO/GO+ family range expansion in high-growth markets. If it were to go into production, the Datsun GO-cross Concept would effectively create a new segment in its market and attract a new audience to the brand.
"The concept shows how we can create something new and different, despite using as much existing hardware as possible. In this way, we can ensure the finished result is within reach of our target audience - optimistic and fun-loving risers who are ready to move to the next stage in their lives," said Vincent Cobee, global head of Datsun.
"Our challenge was to create an unmistakable crossover that kept some iconic design cues from the Datsun GO+ yet, at the same time, was distinctly different. The Datsun GO-cross Concept is proof positive that Datsun's design language is consistent, yet flexible enough to shape every kind of vehicle," said Koji Nagano, executive design director at Nissan Motor Co. Ltd.
The now-familiar Datsun D-Cut grille became larger, more imposing and more expressive. Furthermore, it is placed in a more upright position to accentuate the higher bonnet line and has a dramatic 'black-chrome' finish designed to underline the car's tougher role. Other distinctive features include dramatic LED headlights and LED tail lights to lend a high-tech look to the front and rear of the car.
The massive bonnet and taller body sides give the crossover concept a robust and aggressive stance, which is accentuated by the wider 4x4-style fenders and extensive body cladding. The cladding extends down both sides of the car and includes sturdy under-body guards under the grille at the front and beneath the tailgate at the rear.
Although not envisaged to have four-wheel drive, the Datsun GO-cross Concept has a higher ground clearance than the Datsun GO+ to enable it to handle rougher terrain with an extra degree of confidence. This is accentuated by the five-spoke 17-inch alloy wheels and sturdy under-body guards that add to the Concept's rugged yet refined appeal.
"The aggressive and modern front end, rugged lower and sleek upper design give the Datsun GO-cross Concept a high, distinctive silhouette, which is designed to appeal to different types of customer," adds Nagano.
"Although clearly built for adventure, like the Datsun GO+ our new crossover concept has also been created with practicality in mind. There's ample space inside for family and friends travelling together. The usefully sized luggage area is complemented by the extra luggage capacity offered by the roof rack, while the higher ground clearance and tough exterior cladding mean it will be able to cope with everyday road and traffic conditions in the country."
