This campaign is an initiative aimed at making young people aware of just how powerful kindness can be in the world. The old adage that kindness doesn't cost you anything is true and Hello Kitty is leading the way on this journey of benevolence, which is all about encouraging kids to carry out random acts of kindness.
It seems as if in our crazy, busy and stressful lives, somewhere along the line the world has forgotten the art of kindness. The Dalai Lama said it best when he said, "Be kind whenever possible. It is always possible". The Hello Kitty #OneKindThing Campaign is aimed at making people remember that kindness costs nothing, but that it's value can be immeasurable.
Hello Kitty herself launched the #OneKindThing on Saturday, 11 July by acknowledging and assisting the kindness of another perpetuator of good deeds, 'Girl with Cake', Nerine Gardiner, a South African with a simple message of encouraging people to share the love, no matter how they choose to do it.
Gardiner has been baking delicately frosted cakes that she delivers to people less fortunate than herself, as she believes that cake brings a unique happiness that everyone deserves to feel. To acknowledge this kindness and to ensure that she can continue to do this good work, Hello Kitty delivered Gardiner a trailer full of baking supplies and goodies to ensure that her ability to share the love continues well into the future.
This is the first of many acts of kindness that will be carried out by Hello Kitty during the coming weeks and months and she hopes to inspire young South Africans to join her on this journey of kindness. The Hello Kitty #OneKindThing campaign is a multi-faceted one, but will largely be driven through social media channels.
To mark the official commencement, the Hello Kitty #OneKIndThing Campaign launched the official Facebook page, 'Hello Kitty Loves South Africa' as a mechanism to showcase just how infectious kindness can be.
