We are part of the Media24 Group. We have 97 titles. From our Dailies to our Sunday papers to our locals, we reach almost every target segment in South Africa, no small achievement in a country as diverse as ours. But the most exciting fact is how we become part of the community that we serve.
Ads24's mass market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market. Lisa Johnston spoke to entrepreneur, kasi expert and author of KasiNomics, GG Alcock, about why he thinks these platforms continue to retain their relevance. 10 Oct 2017Read more
With the recent addition of Kick Off, South Africa's premier soccer magazine, to its stable of publications, Ads24 is now better set than ever before to appeal to South Africa's sport-loving Mass Market. 20 Sep 2017Read more
Ads24 snapped up two hefty accolades at this year's MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the Newspaper category and came second in the overall Media Owner of The Year Award. 18 Sep 2017Read more
In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. 14 Sep 2017Read more
Ads24's kicked off a dynamic series of activations in Johannesburg last week aimed at showcasing the many opportunities provided by key players in the mass-market arena - Daily Sun, Die Son and Soccer Laduma. 13 Sep 2017Read more