Atmosphere Communications was awarded a Gold PRISM award for its work on the #celebratecapetown campaign for luxury hospitality client Taj Cape Town. Hosted by the Public Relations Institute of South Africa (PRISA), the PRISMs are designed to highlight excellence in the local PR industry.
The #celebratecapetown campaign took top honours in the Public Relations on a Shoestring category. The simple, cost-effective and highly impactful campaign, made use of a combination of social media and traditional PR tactics to create rich visual content and hype around the hotel's fifth birthday. The campaign successfully differentiated Taj Cape Town from its competitors, by landing its unique location as the only luxury hotel in the historic inner city.
