Key findings from Informa's 2011 Vertical Markets survey include:
"The hurried pace of verticalisation heralds a profound re-orientation of the global telecoms industry," said Camille Mendler, head of Informa Telecoms & Media's new Enterprise Verticals research practice. "Strategies must change to stem revenue decline in generic connectivity services and counter over-the-top competitors."
Successful execution requires more than a sales and marketing veneer, advises Mendler. Corporate restructuring and partnering for service innovation and commercial execution are also critical needs.
Mendler highlights operators including Deutsche Telekom, Orange and Verizon as trail blazers in vertical markets, as well as suppliers including Alcatel-Lucent, Ericsson and IBM.
The survey findings underpin the recent launch of Informa Telecoms & Media's Enterprise Verticals Intelligence Centre (IC), a source of go-to-market intelligence on Connected Verticals leveraging the multi-disciplinary resources of Informa plc, one of the world's largest information services firms.
Examples of Connected Verticals research include:
For more information on the Enterprise Verticals practice, go to www.informatandm.com/enterprise-verticals-2/.
Informa Telecoms & Media aims to deliver strategic insight founded on global market data and primary research. The company works in partnership with its clients, informing their decision-making with practical services supported by analysts.
The company conducts primary and secondary research on the latest trends impacting the mobile communications, fixed communications and TV sectors, on a global basis. ITM's market intelligence services - World Cellular Information Service (WCIS), World Broadband Information Service (WBIS) and the Intelligence Centre - to give clients access to market forecasts and key performance indicators (KPIs), as well as detailed analysis and exploration of trends.
Go to: http://www.informatm.com
