In fact, industry analysts estimate that the failure rate of CRM projects is between 18% and 69%. Projects can easily go over time and budget when risk factors are not identified up front and necessary adjustments aren't made.
Here are some best practices that can help ensure that your CRM integration project is a success:
CRM projects are instrumental for improving customer service, streamlining processes and creating a more efficient and responsive organisation. However, ensuring the success of CRM integration projects requires anticipating challenges and obstacles, and taking necessary precautions to avoid common mistakes. A well-managed CRM integration project will make your entire company happy - from your sales reps to your CEO.