Trends and strategies the focus at TourismBiz Conference

The tourism industry has experienced a turbulent couple of months. To ensure economic growth and sustainability, tourism businesses need to build successful partnerships within the industry to make packages more appealing to visitors. Special focus will be given to the local market and the available tools to capture this market.

Speakers include Nombulelo Mkefa (Cape Town Tourism), Jonathan Jacobs (Cape Chamber of Commerce and Industry), Olga Williams (O! Marketing), Jess Green (Ubuntu Deal), Inri McManus (River Song Guest House), Russell Rathbone (Raslamere), Louise de Waal (Uluntu Africa) and Jonathan Weltman (TSG Travel).

The conference will end with a lunch time keynote address by the internationally renowned Dr. Nikolaus Eberl, author of BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel, The Hero's Journey: Building a Nation of World Champions. Dr. Eberl will look at how integrated cultural tourism campaigns can convert virtual tourists to incoming arrivals.