"Earth Hour is one of the many ways we show our commitment to energy conservation while delivering great guest experiences. We are encouraging our guests, neighbours and Team Members to join us in support of this global effort," said Markus Fritz, general manager, Hilton Durban.
Earth Hour will be celebrated at Hilton Durban through a variety of activities including:
Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change.
This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city's energy consumption by more than 10%. It became a global movement in 2008 with more than 50 million people participating, and today is the largest grassroots environmental movement in the world with more than 7,000 cities and towns in 152 countries and territories and hundreds of millions of people participating across seven continents.
In 2013 alone 345 million people were reached through the campaign's website and social media. This year's theme focuses on mobilising young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.
