The National Highway Traffic Safety Administration said that the carmaker acknowledged it had violated US recall standards with respect to the Mini 2 Door Hardtop Cooper, which failed crash tests in 2014 and 2015.
NHTSA fined BMW $3m in 2012 for similar recall violations.
"The requirement to launch recalls and inform consumers in a timely fashion when a safety defect or noncompliance is discovered is fundamental to our system for protecting the travelling public," said NHTSA administrator Mark Rosekind. "This is a must-do."
"For the second time in three years, BMW has been penalised for failing to meet that obligation.
"The company must take this opportunity to reform its procedures and its culture to put safety where it belongs: at the top of its priority list."
The agency ordered BMW to pay $10m in cash penalties and to spend at least $10m implementing improvements, such as appointing an independent consult to develop best practices.
The remaining $20m is in deferred penalties that will be due if BMW fails to comply with the order or commits other safety violations, NHTSA said.
Source: AFP
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