The Johannesburg-based music distributor specialises in production music - commonly known as "library" music - which is widely used by broadcasters, advertising agencies, corporates and other content-producing entities requiring music with rights that have already been cleared in advance.
CEO Fred Woods was upbeat as he pointed out the scale of this major new online production music resource, which offers "around 140 catalogues and more than 250,000 tracks", making Red Igloo a "leading supplier of production music on the African continent".
"Our site now offers local clients the ability to instantly search, audition and download tracks in the format of their choice, and all tracks are comprehensively encoded with metadata to simplify the usage tracking and cue sheet process," said Woods.
Woods continued, "Every track that we supply is covered by existing blanket licence agreements that are in place between the broadcasters, NORM (the National Organisation for the Reproduction Rights in Music in Southern Africa) and SAMRO (the Southern African Music Rights Organisation). This means that obtaining clearance for the use of the music is also extremely painless, as it is already pre-cleared and licensed.
"We're offering the highest quality music, covering every conceivable genre, and for the first time it's all available from a single source."
The new cloud-based system will make it far simpler and more convenient for professional production entities to search for the "mood" music that meets their requirements - a process that can be time-consuming, expensive and even tedious. This is about to change thanks to the sheer scale of Red Igloo's new online facility, the diversity of its music offering and its ease of access, for which there is no charge.
Said Woods, "Our search engine is quick, efficient and extremely user-friendly. Users can identify tracks that they like, create a playlist of their own if they wish, send this playlist to other people involved (including the client), and then have the music immediately ready to go once they're in final mix."
He added that the variety of music on offer covers genres ranging from sound design elements and the classics to the latest dance trends from around the globe. Labels represented include massive catalogues such as Warner Chappell and AX's, as well as niche brands such as Altitude and Hypekit.
For further information, or to access the Red Igloo search facility, go to www.redigloomusic.com.
